Growth

A growing business is one that is expanding in one or more ways. There is no single metric used to measure growth. Instead, several data points can be highlighted to show a company is growing.

These include:

• Revenue
• Sales
• Company value
• Profits
• Number of employees
• Number of customers

Companies can grow in some of these metrics but not in others. For example, revenue can grow without an increase in customers if the gains are caused by existing clients buying more. It’s even possible for one metric to increase while another decreases; if sales growth is brought about by a reduction in product price, a business’s overall revenue could still go down.

This means defining growth can often be difficult.

We will work with you to determine the main growth drivers in your business and focus on, amongst other things:

• The people in your business who will enable growth
• Processes and infrastructure required to facilitate growth
• A strategy that prioritises growth